Good Is Up

A common metaphorical system asserts that "up" is the direction of goodness and "down" the direction of badness.

In their *Metaphors We Live By *, Lakoff and Johnson, make much of how, generally speaking, we humans think of UP as GOOD. That's probably driven by our experience as bodies in the world

* Plants and people start small and grow up toward the sky to reach their natural state.

* When people get sick, they lie down to recover.

* When they get better, they rise from their sickbed.

* Unless they never rise – because they're dead. Being dead is bad.

So UP is GOOD is one of those pervasive metaphors. It's used to describe mental states as well as physical:

* We say someone has "finally grown up" not to refer to their body but their mind.

* A person's ideas can "soar like an eagle's".

* People brag of having built the tallest building in a city, but not about building the widest building.